Runglory: Online Fashion Store & E-Commerce Website
Summary
Runglory is a fashion e-commerce store built to give the brand a clean, modern online shopping experience that reflects their style identity. The store features a custom Shopify theme, well-organized product collections, and a smooth mobile-first shopping and checkout flow. Live at runglory.com, it serves as the brand's primary digital sales channel.
The Problem
Runglory had a growing fashion label but no owned online store that matched the brand's aesthetic. Sales were either happening through third-party marketplaces — where the brand experience was diluted — or through social media DMs with no structured checkout or inventory management.
Key pain points:
- No owned storefront — dependent on third-party platforms with no brand control
- Social media-based selling with no scalable checkout or inventory system
- No way to present collections in an organized, brand-consistent shopping environment
- Mobile shopping experience was nonexistent beyond Instagram DMs
Our Solution
We built Runglory a custom Shopify store with a fashion-forward theme that makes browsing and buying as smooth as the brand itself.
Core features delivered:
- Custom Shopify Theme — designed specifically for the Runglory brand aesthetic, with editorial homepage sections, clean product grid layouts, and bold typography
- Organized Product Collections — catalog structured by category and style for easy browsing and discovery
- Product Detail Pages — size guides, multiple product images, variant selection, and clear add-to-cart flows
- Mobile-First Shopping — fully responsive with thumb-friendly navigation and a frictionless mobile checkout
- Shopify Checkout — secure, multi-payment checkout supporting cards, UPI, and wallets
- Social Commerce Integration — connected to Instagram Shopping for seamless traffic from social to store
Our Process
Phase 1 — Brand & Theme Direction (1 Week)
Reviewed the brand's visual identity, social presence, and target customer. Defined a store aesthetic that felt native to the brand rather than generic Shopify.
Phase 2 — Theme Development & Catalog Setup (3 Weeks)
Built the custom Shopify theme with Liquid. Structured and uploaded the product catalog with proper collections, variants, and metadata. Configured payment gateways and shipping.
Phase 3 — Testing & Launch (4 Days)
End-to-end checkout testing across devices. Connected Instagram Shopping. Launched the store and handed off to the brand team.
Screenshots
Results Outcome
- Brand's first fully owned e-commerce store live at runglory.com
- Custom theme reflecting the brand's fashion identity — not a generic Shopify template
- Full product catalog live with organized collections and variant management
- Instagram Shopping connected — social audience can shop directly from posts
- Secure online checkout live with multiple payment options
- Brand team managing products, inventory, and orders independently via Shopify admin
