FedhaByChallani - Premium Jewellery Website & PWA

FedhaByChallani had a strong offline reputation but no digital presence that matched the premium quality of their jewellery. Their existing online footprint consisted of inconsistent social media posts — there was no central destination where customers could explore their full collection, understand the brand story, or initiate a purchase enquiry.

Key pain points:
- No website — potential customers had nowhere to discover the brand outside Instagram
- No way to showcase the full collection in an organized, shoppable format
- Luxury brand perception was undermined by the absence of a professional digital presence
- Enquiries were handled ad-hoc through DMs with no structured process
- Mobile-first customers needed an app-like experience without the friction of an App Store download

We built FedhaByChallani a luxury-grade website and PWA that translates their brand's elegance into a compelling digital experience.

Core features delivered:
- Luxury Brand Homepage — immersive hero section with brand story, featured collections, and editorial-style imagery that immediately communicates premium positioning
- Collection Pages — organized jewellery catalog by category (rings, necklaces, earrings, bracelets) with high-resolution product imagery and detailed descriptions
- Product Detail Pages — individual pages per piece with material specifications, size options, care instructions, and a prominent enquiry CTA
- PWA Functionality — installable on any device home screen, offline browsing for previously visited pages, and fast load times on mobile networks
- Enquiry & Contact Flow — structured product enquiry form that captures interest details and routes directly to the brand team
- CMS Integration — Sanity Studio so the team can add new collections and update products independently without developer help

- Launched the brand's first professional digital presence — a luxury-grade website that matches the quality of their jewellery
- Full collection live with organized category pages and individual product detail pages
- PWA installable on iOS and Android — customers can browse the full catalog from their home screen
- 90+ Lighthouse score across all pages despite heavy use of high-resolution imagery
- Enquiry volume increased noticeably within the first weeks of launch
- Client team independently managing new collection uploads via Sanity Studio