FedhaByChallani - Premium Jewellery Website & PWA
Summary
FedhaByChallani is a premium jewellery brand website and Progressive Web App built to showcase their fine jewellery collections online. The platform reflects the brand's luxury identity through an elegant, visually rich design — featuring curated collection pages, detailed product showcases, and a seamless enquiry experience. As a PWA, customers can save the site to their home screen and browse even on slow connections, making it accessible and app-like without requiring an App Store download.
The Problem
FedhaByChallani had a strong offline reputation but no digital presence that matched the premium quality of their jewellery. Their existing online footprint consisted of inconsistent social media posts — there was no central destination where customers could explore their full collection, understand the brand story, or initiate a purchase enquiry.
Key pain points:
- No website — potential customers had nowhere to discover the brand outside Instagram
- No way to showcase the full collection in an organized, shoppable format
- Luxury brand perception was undermined by the absence of a professional digital presence
- Enquiries were handled ad-hoc through DMs with no structured process
- Mobile-first customers needed an app-like experience without the friction of an App Store download
Our Solution
We built FedhaByChallani a luxury-grade website and PWA that translates their brand's elegance into a compelling digital experience.
Core features delivered:
- Luxury Brand Homepage — immersive hero section with brand story, featured collections, and editorial-style imagery that immediately communicates premium positioning
- Collection Pages — organized jewellery catalog by category (rings, necklaces, earrings, bracelets) with high-resolution product imagery and detailed descriptions
- Product Detail Pages — individual pages per piece with material specifications, size options, care instructions, and a prominent enquiry CTA
- PWA Functionality — installable on any device home screen, offline browsing for previously visited pages, and fast load times on mobile networks
- Enquiry & Contact Flow — structured product enquiry form that captures interest details and routes directly to the brand team
- CMS Integration — Sanity Studio so the team can add new collections and update products independently without developer help
Our Process
Phase 1 — Brand Discovery & Design Direction (1 Week)
We studied the FedhaByChallani brand identity — their existing social presence, target audience, and the aesthetic of jewellery brands they admired. Defined a visual direction that balanced timeless luxury with a modern, editorial sensibility.
Phase 2 — Design (2 Weeks)
Created a full UI design in Figma — homepage, collection pages, product detail, and enquiry flow. Used generous white space, refined typography, and a muted gold-and-ivory palette to evoke the premium feel of the brand.
Phase 3 — Development & PWA Setup (3 Weeks)
Built with Next.js for performance and SEO. Implemented PWA service worker for offline support and home screen installation. Integrated Sanity CMS for product and collection management.
Phase 4 — Testing & Launch (1 Week)
Tested across all major devices and browsers. Verified PWA installation flow on both iOS and Android. Optimized all product images for web without sacrificing quality. Launched with a content handoff session for the client team.
Screenshots
Results Outcome
- Launched the brand's first professional digital presence — a luxury-grade website that matches the quality of their jewellery
- Full collection live with organized category pages and individual product detail pages
- PWA installable on iOS and Android — customers can browse the full catalog from their home screen
- 90+ Lighthouse score across all pages despite heavy use of high-resolution imagery
- Enquiry volume increased noticeably within the first weeks of launch
- Client team independently managing new collection uploads via Sanity Studio
