Rose Creations: Premium Couture & Bridal Fashion E-Commerce Store
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Summary
Rose Creations is the official e-commerce store for one of Ludhiana's most coveted couture labels — a brand with a 25-year legacy under the direction of Supriya Jain. The Shopify store brings their full range of couture, bridal, and prêt collections online, with a custom theme that reflects the brand's bespoke aesthetic, size-inclusive philosophy, and deep roots in Indian craftsmanship. Integrated with WhatsApp Business for personal styling consultations, Instagram Shopping for social commerce, and Razorpay for seamless Indian payments.
Problem
Despite a 25-year legacy and a loyal clientele built through word-of-mouth and in-store experience, Rose Creations had no digital sales channel that matched the exclusivity of the brand. Their growing national audience — brides, trousseau shoppers, and couture enthusiasts across India — had no way to discover or purchase their collections online without visiting Ludhiana in person.
Key pain points:
- •No e-commerce presence — all sales were walk-in or personal referral
- •No way for out-of-city brides to browse trousseau and bridal collections
- •Brand's premium identity was not expressed anywhere digitally
- •Instagram had a strong following but no direct purchase pathway
- •Consultation and customization inquiries managed informally with no structured process
Solution
We built Rose Creations a premium Shopify e-commerce store with a custom theme that translates the brand's couture identity into a refined digital shopping experience — and connected it with the channels their customers already use.
Core features delivered:
- •Custom Shopify Theme — editorial homepage with full-bleed imagery, curated collection sections (New Arrivals, Bestsellers, Trousseau Essentials), and luxury-grade product layouts
- •Couture Collection Catalog — bridal, couture, and prêt collections organized with detailed product pages covering fabric, embellishments, occasion, and customization options
- •Size Inclusivity — product pages built to highlight the brand's made-to-measure and size-inclusive approach, with a dedicated consultation CTA for custom orders
- •WhatsApp Business Integration — floating WhatsApp button connecting shoppers directly to the Rose Creations styling team for consultations, custom orders, and fit queries
- •Instagram Shopping — product catalog synced to Instagram so followers can shop directly from posts and reels
- •Razorpay Checkout — Indian payment gateway supporting UPI, cards, net banking, and EMI options
- •Welcome Offer Automation — first-order 10% discount (WELCOME10) with automated coupon application at checkout
Result
- Brand's first e-commerce store live — 25-year legacy brand now accessible to buyers across India
- Full couture, bridal, and prêt catalog live with detailed product pages and custom order pathways
- Instagram Shopping active — followers can purchase directly from social content
- WhatsApp consultation flow live — styling team handling custom orders and fit queries through structured channel
- Razorpay checkout live with UPI, cards, net banking, and EMI support
- Welcome discount automation live from day one — driving first-time purchase conversions
- Premium brand identity maintained throughout — store feels as exclusive as the in-person boutique experience
Technology and Tools
- •Platform: Shopify, Liquid
- •Integrations: WhatsApp Business API, Instagram Shopping, Razorpay
- •Frontend: HTML5, CSS3, JavaScript
