Leyla: Luxury Beauty Products & In-Store Service Booking Website

Summary

Leyla is a premium beauty brand website that merges online product shopping with in-store service booking into one high-end digital experience. Customers can explore and purchase luxury skincare and makeup products, then seamlessly schedule beauty treatments at their nearest Leyla outlet — all without leaving the site. The design language is refined and editorial, reflecting the brand's luxury positioning from the first scroll.

Problem

Leyla operated both a product line and in-store beauty services but had no unified digital presence for either. Products were sold through a third-party marketplace that diluted the brand experience, and service bookings were handled manually through phone calls. The disconnect between the product side and service side meant customers rarely discovered both offerings.

Key pain

• •Products listed on third-party platforms — no owned brand
• •Service bookings handled manually with no online
• •Customers buying products online had no visibility into in-store services, and vice
• •The brand's luxury identity was undermined by a generic third-party marketplace
• •No way to cross-sell products and services to the same customer

Solution

We designed and built Leyla a unified luxury website that presents the brand's products and services as two parts of one premium beauty experience.

Core features

• •Luxury Brand Homepage — immersive editorial hero, featured product collections, and service highlights woven together to tell a cohesive brand
• •Product Shop — skincare and makeup catalog with detailed product pages, ingredient highlights, and a streamlined

• •In-Store Service Booking — customers can browse available beauty treatments, select their preferred outlet location, choose a date and time, and confirm their appointment
• •Cross-Selling Integration — product pages surface relevant in-store treatments, and service pages recommend complementary products — connecting both sides of the
• •CMS-Managed Content — Sanity Studio for independent management of products, services, outlet details, and editorial
• •Premium Mobile Experience — every detail of the design adapts elegantly to mobile, maintaining the luxury feel on any screen

Result

• •Brand's first owned luxury digital storefront — no longer dependent on third-party
• •Product shop and in-store service booking live under one unified
• •Cross-sell journeys connecting products to services driving dual engagement from day
• •Multi-outlet booking system live with location-specific availability
• •Client team managing all products, services, and outlet content via Sanity Studio
• •Client praised the high-end aesthetic and the seamless product-to-appointment flow as exceeding expectations

Technology and Tools

• •Platform: Shopify, Liquid
• •Booking: Custom Booking System, Calendar API
• •Frontend: HTML5, CSS3, JavaScript
• •Payments: Shopify Payments, Razorpay